The travel industry is riddled with penalties from agent booking errors and generic marketing spends not delivering impact or revenues. This is critical because the travel industry, especially OTAs and Holiday Providers struggle to identify these anomalies real time. Being a consumer-centric business vertical, the impact of any bad experience leads to churn and negative reviews on online mediums which is huge reputation risk.
The travel industry has multiple aggregators, holiday service providers and online platforms that are competing to get a slice of the industry that contributes to over 10% of world GDP based on a 2017 Deloitte Industry Outlook report.
Agent performance issue
Brand Reputation Risk
Manual audit and compliance monitoring
Revenue Leakage due to booking errors
Increase in sales conversion
Improved customer satisfaction
Automated audit and compliance monitoring
Increased revenues and leakages plugged